REV’IT! AND DGR – A MATCH THROUGH EVOLUTION

Although we like to ride and we love the custom scene, we logically embrace the “ride protected” credo at all times. But soon it became clear that there was more to the concept than met the eye. However, from the get-go, DGR founder, Mark Hawwa, – a true motorcycle enthusiast – got our attention.

It’s not that we are against looking fashionable while riding a motorcycle. On the contrary. In the same year as the DGR saw its birth, we launched our first-ever Tailored Technology collection. Stylish looks, fashion-inspired, yet always meeting the safety demands of motorcyclists thanks to the right materials and the incorporation of CE-approved armor.

Okay, there was no tweed involved back then, nor did our collection consist of any bowties. But out of sheer coincidence, REV’IT! and DGR were on the same page since the beginning. Or at least, back then, we were reading the same book.

Starting out as a way to combat the often-negative stereotype of men on motorcycles while connecting niche motorcycle communities together, The Distinguished Gentleman’s Ride got off to a flying start. It connected over 2,500 riders in 64 countries who rode in dapper apparel during the first edition. Strengthened by this success, a platform was born by which worthy causes could be supported.

Since then, the DGR has raised millions of dollars contributing to organizations that help find a cure for prostate cancer, testicular cancer and mental health issues. Aside from the financial contribution, DGR has managed to break taboos and help men take the first step in curing – or preventing – the sometimes-terrible outcome that comes with mental health issues, which is by having an open conversation about it.

At the same time The Distinguished Gentleman’s Ride grew out to be what it is today, our Tailored Technology collection evolved through constant development. As a result, it now consists of similar products often seen in the DGR already, albeit ours are in motorcycle-ready form. Thanks to a clever way of developing materials, as well as thin, hard-to-spot protectors that are up to the job of protecting motorcyclists, we can create unique pieces of motorcycle gear that are fully backed up by CE approval. An overshirt, chino trousers and even posh shoes are all included, making dressing up easy for both social gatherings or riding your bike.

While developing the Tailored Technology collection, consciousness became more embedded in the DGR DNA, as with an ever-growing crowd of participants the distances traveled to the events became longer and at higher speeds.

With an already established friendly relationship between REV’IT! and the DGR the two worlds had by now evolved to truly end up at the same page.

As of 2018, REV’IT! becomes the official and exclusive apparel safety partner for the Distinguished Gentleman’s Ride. Don’t be afraid that you won’t see any more classic costumes during the rides; we didn’t team up to take away from the spirit of the event. We do respect the need for tweed! 

However, as our collection has evolved – and keeps evolving – to make products that fit your personal style of fashion, you no longer have to limit looking fashionable on two wheels to riding your local gentleman’s ride in non-motorcycle-specific clothing. Also, don’t forget to take our Tailored Technology clothing for a spin before, during and after the DGR.